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HEAT IT UP
Two Incredible Days
In person at the dealership with Rick Chandler
Immerse yourself in a unique and unparalleled experience with the former hot tub dealer, Rick Chandler. This tell-all session promises to be a rare opportunity as Rick unveils the remarkable journey of turning a $5,000 startup, devoid of prior industry knowledge, into a thriving multi-million dollar and highly profitable hot tub dealership.
Rick will delve into the intricacies of his beginnings, commencing with a modest 1,200 square foot showroom in a strip mall. His narrative unfolds to reveal the evolution from those humble roots to the creation of a one-of-a-kind, expansive 3-acre complex featuring a sprawling 40,000 square foot indoor-outdoor showroom. The journey is a testament to Rick's entrepreneurial prowess, strategic decision-making, and innovative vision that propelled his dealership to extraordinary heights.
This exclusive event is not just a glimpse into Rick's success story; it's a valuable opportunity for attendees to gain insights, inspiration, and practical knowledge that can be applied to their own ventures. Join Rick Chandler as he shares the secrets, challenges, and triumphs that shaped his path to creating a truly exceptional hot tub dealership.


Get ready for an exhilarating ride because it's about to heat up in here! Rick has curated 12 years' worth of his most potent, battle-tested, and out-of-the-box strategies and ideas tailored specifically for the hot tub industry. In this dynamic two-day Mastermind, buckle up for a fast-paced experience that involves the active participation of every team member in the dealership.
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The agenda is packed with Rick's fun and effective marketing secrets, including his renowned guerrilla marketing tactics. Attendees will witness firsthand how Rick transformed his sales staff into formidable selling warriors and strategically eliminated 11 out of 12 competitors, all while maintaining substantial profits. Discover the ins and outs of branding like the industry giants and learn how Rick turned his entire operation into a Disneyland-like experience.
Rick's Mastermind isn't just about business strategies; it's a holistic approach. Attendees will explore effective methods for building and retaining a loyal team, essential operational must-haves to safeguard owners and their companies, and the intricacies of creating a family environment both internally and externally. Rick's ultimate goal? To foster a community of Raving Fans that includes employees, vendors, customers, and the local community.
So, hold on tight, engage, and prepare to absorb a wealth of insights and strategies that will undoubtedly enhance and even transform the way your dealership operates in the hot tub industry.
Let's Turn Up The Heat
Over 100 A-Z Hottub Dealership Strategies
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SALES MARKETING PROMOTING OPERATIONS RETAINMENT